Fluent in Spanish and English, Sofia handles the firm’s Latino media outreach. Translating a press release, working with Univision to schedule a key interview and pitching a story idea to La Opinion are all part of a regular day.

Sofia works with many of the firm’s clients, including the California Housing Finance Agency, the California Forest Products Commission and American Technology Research.

Graduating in May 2005, Sofia received her Bachelor of Arts degree in communication studies with an emphasis in organizational communication from California State University, Sacramento. During the summer of 2004, Sofia interned at Halldin Public Relations where she worked to expose clients to Latino media opportunities.

Sofia’s experience also includes two years in radio promotions with both KZSA “La Zeta” in Sacramento and KRCX/KSXX “Radio Tricolor” in Sacramento. While at these stations, her roles consisted of planning events, recording commercials and reaching out to the Latino media to promote community events.

Immediately prior to joining Halldin Public Relations, Sofia worked at Digital Insight, an Internet banking company based in Sacramento.